Monday, 1 June 2020

With Most Weddings Still on Hold, Italian Designers Struggle - The New York Times



With Most Weddings Still on Hold, Italian Designers Struggle

At 7 a.m. on April 30, Pietro Demita and Silvana Persano, the owners of Diamond Couture, which specializes in wedding gowns, were already busy in their atelier in Veglie, Italy.
The business partners had chosen nine gowns from their latest collection, hung them on a rack and dragged them in front of their warehouse. Scissors in hand, Mr. Demita and Ms. Persano, each wearing face masks, cut through corsages of white lace and skirts of tulle, thrusting the shreds into a large yellow and blue bin. Mr. Demita set the pile on fire with a lighter.


The burning was filmed by a friend and used to address “people in power,” he said, about the plight of the country’s wedding industry.
According to the Italian National Institute of Statistics, 190,000 to 195,000 weddings are registered every year in Italy. When these are celebrated with a party, they sustain an industry worthy an estimated 40 billion euros ($44 billion) employing 83,000 companies. Additionally, 540 million euros ($593 million) are generated by about 10,000 wedding celebrations organized by foreigners in Italy, who often purchase their wedding dresses in the country.
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SRC: https://www.nytimes.com/2020/05/29/fashion/weddings/coronavirus-italian-wedding-gown-industry.html

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